Online strength & powerlifting coaching

Coaching built on three decades under the barbell.

Level 3 Personal Trainer. Les Mills instructor across three formats for over a decade. 32 years of training across powerlifting, strongman, and CrossFit. I coach because there is nothing I find more rewarding than helping lifters reach goals they thought were a few years away — and stay healthy doing it.

Coach photo
32
Years training
16+
Years instructing
L3
Personal trainer
4
Disciplines trained

Background

Credentials & competition history

Coaching credibility comes from the work, not from claims. Here is the work.

Competition history

  • Powerlifting — competitor
  • Strongman — training
  • CrossFit — multi-year Open competitor
  • Road cycling — endurance and long-distance

Certifications & experience

  • Level 3 Personal Trainer
  • Les Mills Body Pump instructor — over 12 years
  • Les Mills Body Attack instructor — over 16 years
  • Les Mills GRIT instructor — over 12 years
  • Specialisation in strength and rehabilitation training

How it works

From application to first programme

A clear process, not a sales funnel. Three steps from getting in touch to training under a programme built specifically for you.

01

Apply

Send a short application with your training history, goals, and what you want from coaching. I read every one and reply within 48 hours.

02

Programme design

After a short call to confirm fit, I build your first training block. Specific to your sport, your body, your schedule. No template programmes.

03

Ongoing 1:1 coaching

Weekly programming, async video review with frame-by-frame feedback, structured weekly check-ins, and coaching notes that compound across blocks.

Philosophy

Three principles, applied to everything

Every programme I write and every piece of feedback I give comes back to these.

Structure beats motivation

A good programme tells you what to do today, this week, this block. You bring the effort. Most lifters fail to progress because they make it up week to week — not because they aren’t trying.

Smart beats hard

Hard training is cheap. Anyone can do it for a few weeks. Knowing when to push and when to back off is the part that compounds across years. I’d rather have you stronger in five years than peak you for one meet.

Recovery is not optional

Sleep, food, deload weeks, and listening when an exercise stops working. Not the boring bit — the part that lets everything else keep working. Coaching that ignores them doesn’t last.

Beyond those three: I work from evidence. Not what sells supplements, not what gets clicks. What the research actually says. Lifters who understand the why stay consistent for years longer than lifters who just follow instructions.

The coaching

What you get every week

Direct, 1:1 coaching. Built around the four jobs that drive progress: programming, video feedback, structured check-ins, and notes that compound. Delivered through a coaching tool I’ve built specifically for this work.

1:1 weekly programming

A bespoke training programme built for your goals, your sport, your body, and your week. Adjusted block by block based on how the work actually goes.

Async video review

You upload videos of your working sets. I scrub through, drop comments at exact frames, and draw on the frame to show bar path, joint position, and range of motion.

Structured form check-ins

Weekly questionnaire covering sleep, soreness, training notes, and life context. Replaces the WhatsApp updates that get lost in a thread.

Coaching notes per client

Running notes I keep across blocks so context compounds. The reason last year's deload worked, the exercise that always flares your back — none of it gets forgotten.

Weekly written check-in

I review the past week, write up where you are and what changes for the next one. Optional call available on the premium tier.

Investment

Pricing on application

1:1 coaching ranges from £150–£500 per month depending on contact level (async-only through to weekly call). I share specific pricing as part of the application process — once I understand your goals and what you actually need.

Send an application →

From clients

In their words

Placeholder testimonials below. Real client quotes go here once collected.

"Placeholder testimonial copy."
Client name
Sport / category
"Placeholder testimonial copy."
Client name
Sport / category
"Placeholder testimonial copy."
Client name
Sport / category
About photo

About

The person behind the coaching

I’m Jens. I’ve been under a barbell since I was fifteen — three decades and counting. In that time I’ve competed in powerlifting, trained as a strongman, raced through several years of CrossFit, and ridden road bikes long enough to understand what training smart actually means.

I’m a Level 3 personal trainer and a Les Mills instructor across three formats — Body Pump for over twelve years, Body Attack for over sixteen, and GRIT for over twelve. Between one-on-one programming and group instruction under fatigue, I’ve spent a long time learning what works in practice, not just on paper.

I’ve also had enough of my own injuries to specialise in rehabilitation work alongside straight strength coaching. Rebuild a body from damage more than once and you stop treating recovery as a thing you do when you have time.

Coaching is the part of the work I keep coming back to. The programming, the feedback, the small adjustments — watching someone build something that lasts. That is the job worth doing.

Apply

Apply for coaching

Tell me about where you are and where you want to be. I read every application and reply within 48 hours.